Welcome to the new Generation.
Gen-K subverts expectations of asian youth through the celebration and unapologetic occupation of creative roles traditionally given to their western counterparts. Growing up we had no one to look up to. Fusing a traditional feeling of pride with an American sense of personal ambition, Gen-K seeks to inspire a new creative energy in the youth of today. An infectious hunger that will redefine the societal implications of what spaces creative youth can and cannot occupy.